Take your business to new heights with up-to-date social media marketing - Updated for 2017
Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn. Tell your story and get your brands message across in a way that consumers enjoy and even look forward too. Develop the skills needed to turn media consumers into paying customers. Learn the key demographics of each social media platform and how to use this to your advantage. Learn how to target your marketing to very specific groups of people for increased engagement and conversion. Learn how to improve your bottom line with more efficient marketing and cheaper customer acquisition. Ideal for businesses of all sizes, brands and even personal pages.
What you'll find here...
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Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project...
In this ambitious publication, some one hundred of the world’s leading graphic designers and illustrators open up their private sketchbooks to offer a privileged glimpse into their creative processes. The result is a visual tour de force.
Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print.
In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it.
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries...
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated.
Louise Fili has been an inspiration for designers around the world since the 1980s, when she raised the bar on book cover design, creating close to two thousand jackets as art director for Pantheon Books. Her lavish and elegant typography...
By breaking down the study of type into a systematic progression of relationships--letter, word, sentence, paragraph, page and screen--award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.
Aimed at all those who use type, whether by hand or on screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.
Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context...
This book offers a connoisseur's overview of typeface design, exploring the most elegant fonts from the history of publishing. Taken from a distinguished Dutch collection, this exuberant two-volume edition traces the evolution of the printed letter via exquisitely designed catalogs, showing type specimens in roman, italic, bold, semi-bold, narrow, and broad fonts.
In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; and how to make a graphic "colorful" even if only black and white are available.
Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate.
This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture.
This covers a huge range of historic titles from pioneering type foundries to the best of recent monographs from today's leading studios and provides a unique insight into the evolution of graphic design in the twentieth century.
The authors identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
In this second volume, you'll still find plenty of projects created entirely without the aid of computer technology. But you'll also discover how designers are beginning to incorporate the two aesthetics--handmade and digital.
The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.
Large-scale wall charts were fundamental tools of classroom instruction throughout Europe in the mid-nineteenth and twentieth centuries. Collected here for the first time are more than one hundred beautifully illustrated vintage educational posters.
For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily.