Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Detroit's Woodward Avenue was America's center of gravity for cruising and street racing in the '50s and '60s. This book is filled with stories from the people who cruised and raced Woodward in that wonderful era. Also featured are the clandestine and not-so-clandestine efforts by the factories to build cars that the Woodward crowd would buy and race. If you are into muscle cars, great street racing stories, or just want to remember or learn how it was back in the day, "Woodward Avenue" is a great trip down memory lane.
This is the story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.
This book is an artful and refreshingly multifaceted view of the future of mobility, focusing on the car, the street, and public policy in Southern California. In this collection of essays and images, the car is viewed as both a challenge and benefit to our neighborhoods, cities, and suburbs.
Tracing the history of the automobile, from the first prototypes to the super cars of today, "Car" covers the technological developments and manufacture of cars, the cultural backdrop against which the various models arose, and the enduring impact the car has had on society as an object of curiosity, symbol of luxury, and item of necessity.
The Old Car Nut Book captures the fondness and memories Americans have for their cars from the past. Within its pages are stories from people about their cars, adventures, and what makes the world of Old Cars special.
This book meets the needs for a comprehensive book that covers all eight areas of automotive service, plus the soft skills and tool knowledge that must also be taught. Because many automotive systems are intertwined, presenting all systems together in one text makes it easier for the student to see how they are all connected. Topics are divided into 133 short chapters, which makes it easier for instructors and students to learn and master the content.
Six months after its American introduction in 1985, the Yugo had become a punch line; within a year, it was a staple of late-night comedy. For most Americans, that's where the story begins and ends. Hardly: the saga of the short, unhappy life of the Yugo, the men who built it, the men who imported it, and the decade that embraced and discarded it is outrageous, astounding, and one of the greatest untold business-cum-morality tales of the 1980s.
Author Jack Erjavec combines in-depth industry expertise with an engaging, reader-friendly style, providing extensive detail on new and upcoming electric vehicles, including hybrids in production today and the fuel cell vehicles of tomorrow. Expansive coverage ranges from basic theory related to vehicle construction, electricity, batteries, and motors, to the political and social impact of these high-profile vehicles.
Many of the first cars to be imported from Japan were known for their reliabiity and economy on the road, but there were also known to be extremely sporty. These imports have a rich history of Japanese car culture and motorsports. This book is the first to address the subject of classic Japanese performance cars, giving credence to both restoration and tasteful customization.
A little more than seventy-five years ago, Kate L. Turabian drafted a set of guidelines to help students understand how to write, cite, and formally submit research writing. Seven editions and more than nine million copies later, the name Turabian has become synonymous with best practices in research writing and style.
Clark distills decades of experience into fifty tools that writers of all kinds can use every day. You may be crafting a newspaper story or an admissions essay for college. You may be writing a technical report or drafting your first novel. You may be preparing a PowerPoint presentation or penning a love letter. Whatever your task, you can become a more fluent and effective writer--a writer with a purpose, a plan, and a workbench full of tools.
Mary Beth Norton gives us a unique account of the events at Salem, helping us to understand them as they were understood by those who lived through the frenzy. She moves beyond the immediate vicinity of Salem to demonstrate how the Indian wars on the Maine frontier in the last quarter of that century stunned the collective mindset of northeastern New England and convinced virtually everyone that they were in the devil's snare.
A study of the Salem witch trials applies contemporary psychology to the hysteria of the late 1600s, analyzing the Puritan mind and linking the trials to the "witch hunts" and episodes of mass hysteria and intolerance of the twentieth century.
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. This book details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP.
An essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.
In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising.
In the past sign painters worked without computers or other mechanized means. Today there is a renaissance in hand-lettering and traditional sign painting. "Sign Painters" presents the history of the craft of sign painting through the stories and photographs of sign painters working throughout the United States.
In this ambitious publication, some one hundred of the world’s leading graphic designers and illustrators open up their private sketchbooks to offer a privileged glimpse into their creative processes. The result is a visual tour de force.
"The Art of Urban Sketching" is both a comprehensive guide and a showcase of location drawings by artists around the world who draw the cities where they live and travel. This beautiful 320-page volume explains urban sketching within the context of a long historical tradition and how it is being practiced today.
A visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession.
Find plenty of projects created entirely without the aid of computer technology. You will also discover how designers are beginning to incorporate the two aesthetics—handmade and digital—in order to best communicate their message. A hybrid aesthetic is emerging, one that marries the technologies of the past and future into a vibrant, exciting present.
In the 1980s Louise Fili was the art director for Pantheon Books, where she created nearly 2,000 book jackets. In 1989 she founded her own graphic design studio and branched out into restaurant and food packaging design. Her lavish typography appeared in advertising for numerous well-known brands. Elegantissima presents her design career of nearly 40 years.
This visual book looks at the different possibilities for creating living brand identities. A wealth of international dynamic identities are categorised into six different dynamic systems. These examples range from identities using simple controlled changes such as colour or shape, to identities that rely on code and external data input.
This book brings back a handmade aesthetic that was really never lost, but is celebrating a resurgence among designers who are creating limited-edition prints and pieces for themselves and others that become keepsakes or pieces of art vs. the mass-generated designs we've all become accustomed to—and you won't see this collection of posters anywhere else.
Large-scale wall charts were fundamental tools of classroom instruction throughout Europe in the mid-nineteenth and twentieth centuries. Collected here for the first time in one deluxe volume are over 100 of these vintage educational posters now important relics in the history of science, art, and design.